Every successful company’s true values are almost virtually identical. These shared values actually define employee behavior and have more to do with their stage of development than they do their unique identity and how this is ok.
The culture that has given you so much success and brought you so far will, at some point, prevent you from taking your company to the next level. There is an interesting pattern that happens in virtually every successful startup, regardless of their industry.
An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
The question of who “owns” a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.
Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.
I always get curious when a business owner tells me their website doesn’t really do anything for them. They usually tell me its because their clients aren’t using their website and don’t need it. However, I don’t think that’s what is actually going on.
I like to ask myself this simple question from time to time, “Who is better than you at something very meaningful to you?” It’s a great question. It highlights selfishness and pride quickly. It also improves my perspective instantly and keeps me from getting too big for my proverbial britches.
In the very beginning, your leadership team is you. Then the business grows, you hire some staff, and in a way, your whole staff feels like your leadership team. Then things get difficult.
When you have started a business, your first few hires will be some of the most critical decisions you will make. A bad hiring decision can kill the company you’ve worked so hard to build. If you hire too late, the work can build up, causing backlogs and missed orders. If you hire too early, you can burn right through what little cash you have. Hiring someone with the wrong personality can suck the life right out of you.