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Why your company culture must change – Pt 1

Why your company culture must change – Pt 1

The culture that has given you so much success and brought you so far will, at some point, prevent you from taking your company to the next level. There is an interesting pattern that happens in virtually every successful startup, regardless of their industry.

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How to write an automated email sequence

How to write an automated email sequence

An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.

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Who owns your company culture?

Who owns your company culture?

The question of who “owns” a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.

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Who is better than you?

Who is better than you?

I like to ask myself this simple question from time to time, “Who is better than you at something very meaningful to you?” It’s a great question. It highlights selfishness and pride quickly. It also improves my perspective instantly and keeps me from getting too big for my proverbial britches.

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Who are you hiring next?

Who are you hiring next?

When you have started a business, your first few hires will be some of the most critical decisions you will make. A bad hiring decision can kill the company you’ve worked so hard to build. If you hire too late, the work can build up, causing backlogs and missed orders. If you hire too early, you can burn right through what little cash you have. Hiring someone with the wrong personality can suck the life right out of you.

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