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Stop telling your story

Stop telling your story

Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. One of the biggest mistake brands make is to think that it is their story that matters. If you are using your website,...
Marketing Costs vs Advertising Costs

Marketing Costs vs Advertising Costs

I’ve noticed a trend recently with small business owners. As the world of SEO and Social Media Ads, and Billboards and TV Commercials gets increasingly complex and crowded, small business owners are turning to offline or organic sources for their new leads. There is a...