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Stage 1: Early Struggle

Every business starts in Early Struggle. It is an existential fight for survival. It's like a ship setting off for its maiden voyage during a hurricane. Almost everything you do, you're doing for the first time. The learning curve is steep, but you have push through and fast. In this article, we'll show you exactly how to do just that.

You did it! You took the leap and started the business. There is a wonderful but often all-too-short honeymoon stage you quickly come face-to-face with the personal understanding of why over 80% of businesses never get through Early Struggle. It is hard, really hard. 

Welcome to Early Struggle

Despite our best efforts to romanticize the process of starting a new business, here’s the truth. The start of any business is an existential fight for survival. It’s like a ship setting off for its maiden voyage in the middle of a hurricane. 

Almost everything you do, you’re doing for the first time. The learning curve is steep, but you have push through and fast. You have to get through the breakers and steer clear of the rocks and underwater reefs, all while the environment itself is trying to take your ship down and bring your adventure to an early and tragic end.

In many ways, it is the most difficult part of the entire lifecycle. More businesses die in Early Struggle than every other stage combined. While there are many reasons why businesses fail.

There is only one reason that is responsible for every lost business in Early Struggle:  The business was unable to find a profitable, sustainable market before it ran out of cash.

There is only one reason that is responsible for every lost business in Early Struggle:  The business was unable to find a profitable, sustainable market before it ran out of cash. Click To Tweet

This is true for nonprofits as well. It’s even true for intrapreneurial startups and new product lines within existing companies. Every one of them failed to find their profitable, sustainable market and then ran out of cash and closed their doors.

Getting out of Early Struggle

If Early Struggle is marked by the race to find a profitable, sustainable market before you run out of cash, then the path to getting out is relatively simple to understand. You need to focus all of your resources, all of your energy, and all of your time on finding a market for your minimally viable product or service. There are three key elements here.

1. A Profitable Market: This one is pretty straight-forward. You need your top-line revenue to translate into bottom-line profit. This plays out a little differently in big money tech ventures, but for the vast majority of you, you need to get profitable on every sale as soon as possible. 

2. A Sustainable Market: Sustainability is almost exclusively about your acquisition costs (and variable costs). How much does it cost to find new customers and sell them your product or service? To put it simply, to get out of Early Struggle, you need to find a repeatable way of selling to people or businesses that don’t already know or trust you. A Profitable, Sustainable Market: It’s relatively easy to achieve profit without sustainability, and it’s relatively simple to achieve sustainable revenue without profit. However, to get out of Early Struggle, you have to have both.

3. Cash: It’s going to cost at least three times as much as you think to start your business. And it’s probably going to take 3-5 years to get into regular profitability and out of Early Struggle. Put all this together, and you come to one conclusion. Cash is king. You need to save up as much as you can and preserve it as long as you can to give yourself a fighting chance at finding your profitable, sustainable market. To keep this article from becoming incredibly long, I’m going to reference several other articles I’ve written so you can dig in and get more information where you need it most.

  1. Stockpile cash, ruthlessly pursue profitability and don’t stop until it’s sustainable Read more on how to get out of early struggle
  2. Don’t overdevelop your product or service at the expense of your ability to market and effectively sell your product or service. Why so many businesses fail at this
  3. Find one or more operators who love executing on your vision and getting stuff done How to hire the people you need
  4. Build your sales and marketing muscle Learn more about marketing (I have a whole category on this one point)

Though it is still challenging to do, you’ll have much more confidence knowing that you’ve got your eye on the prize and your focus right where it needs to be. You will know you are out of Early Struggle when you can get into the black for a week and then remain there, sustaining profitability for a full quarter.

If you’re in Early Struggle, you may want to consider the online course How to Get Out of Early Struggle and into Fun. If you enroll today, you’ll get immediate access to the Predictable Success Playbook to help you get through this incredibly difficult stage and into Fun!

Getting stuck in Early Struggle

Early Struggle isn’t a place most people want to stay in for long. You will want to get out as quickly as you can. Under normal circumstances, this can take 3-5 years. 

If you really focus on the steps in the section above, with a little luck, you can shorten that time frame dramatically. If you don’t focus, you can, in theory, stay in Early Struggle for a long time. It’s a pretty brutal existence.

If it’s so awful, how do some business owners get stuck here?

The truth is several traps that can keep you and your business in Early Struggle far longer than you’d like. For a full description of each of the traps, see this article: 6 traps that cause new businesses to fail.

  • The artisan trap: In the artisan trap, the main sales rep and service provider are the same person, leaving the business able to do only one thing at a time, sell or provide the service. Unable to do both, the business will float in and out of profitability almost indefinitely. 
  • The family affair: Your friends and family and colleagues probably do not represent a sustainable market. You need to build a sales and marketing system that allows you to sell to people who don’t already know you consistently.
  • The false finish line: Some businesses want to get out of Early Struggle so bad that at the first sign of profitability, they stop, put a victory flag in the ground. Then they start doing more of the things they want to do and start neglecting all the things they need to do. Coming up short of sustainability, they inevitably find themselves back in Early Struggle frustrated and unsure of themselves. 
  • The Early Struggle addiction: There is a small group we call them Early Struggle Obsessives. In a way, they need the adrenaline that comes from having your back up against the wall to get clear and stay excited. These types often unknowingly self-sabotage their growing business keeping it from ever making it to Fun. 
  • The Wal-Mart® Dilemma: You cannot truly get out of Early Struggle if one client represents most of your revenue. Things will go well for a while, but you’re “cheating” the stage, and it will catch up with you. 
  • The Loss-Leader Startup: Some founders and entrepreneurs I’ve counseled have wanted to intentionally price their product so low that they take a loss on every unit. They use fancy language like “loss leader” and point to Uber and Tesla, but they’re wrong. To make the loss-leader approach work, you need to have about $1B. You probably don’t have $1B, so all the loss-leader approach will do is help you to sell an unprofitable product or service until you run out of cash. You need from day one to ruthlessly pursue profitability.

Closing

Again, if you’re in Early Struggle, you may want to consider the online course How to Get Out of Early Struggle and in to Fun. If you enroll today, you’ll get immediate access to the Predictable Success playbook that will help you get through this incredibly difficult stage and into Fun!

If you think you are in Early Struggle but aren’t quite sure, I’d like to encourage you to take the free Lifecycle assessment at https://bit.ly/Lifecycle-Quiz to find out for sure and to see around the corner at what is next for your business!

Prev 1 of 1 Next
  • Welcome to Early Struggle

    Welcome to Early Struggle

    You did it! You took the leap! You started the business. There is a wonderful but often all-too-short honeymoon stage, and then you quickly come face-to-face with a very personal understanding of why over 80% of businesses never get through Early Struggle. It’s hard. I mean, it’s really hard.
    The start of any business is an existential fight for survival. It’s like a ship setting off for its maiden voyage in the midst of a hurricane.
    Almost everything you do you’re doing for the first time. The learning curve is steep, but you have worked through it, and fast. You have to get through the breakers and steer clear of the rocks and underwater reefs, all while the environment itself is trying to take your ship down and bring your adventure to an early and tragic end.
    In many ways, Early Struggle is the very hardest part of the entire lifecycle. More businesses die in Early Struggle than every other stage combined.
    While there are many reasons why businesses fail. There is only one reason that is responsible for every lost business in Early Struggle:
    The business failed to find a profitable, sustainable market before it ran out of cash.
    This is true for nonprofits as well. It’s even true for intrapreneurial startups and new product lines within existing companies. Every single one of them failed to find their profitable, sustainable market, then ran out of cash and closed their doors.
    In this video series, I’m going to introduce you to the best strategy for getting your new business off the ground. I’m also going to highlight the common traps that can stop your progress and shutter your business.
    If you think you are in Early Struggle but aren’t quite certain, I’d like to encourage you to take the free Lifecycle assessment at https://bit.ly/Lifecycle-Quiz to find out for sure and to see around the corner at what is next for your business!

    Read the Article at: https://bit.ly/2CbOw9C
    Take the Lifestyle Quiz at http://bit.ly/Lifecycle-Quiz

    #GrowYourBusiness #Strategy #Focus #Business #SmallBusiness #BusinessGrowth #BusinessAdvice #BusinessStrategy #SmallBusinessMarketing #SmallBusinessSolution #MarketingStrategies

    Like what you see? You can find more great content from Eight Figure Focus here!

    Website: https://www.eightfigurefocus.com
    Blog: https://www.eightfigurefocus.com/blog
    Facebook: https://www.fb.com/eightfigurefocus
    LinkedIn: https://www.linkedin.com/company/eightfigurefocus
    YouTube: https://www.youtube.com/channel/UChLj9yjac5P7UMFxoWuG8Zw/
    Instagram: https://www.instagram.com/eightfigurefocus
    Twitter: https://www.twitter.com/8FigureFocus
  • How to Get Out of Early Struggle

    How to Get Out of Early Struggle

    Early Struggle is marked by the race to find a profitable, sustainable market before you run out of cash, then the path to getting out is relatively simple to understand. You need to ruthlessly focus all of your resources, all of your energy, all of your time on finding a market for your minimally viable product or service.
    There are three key elements here.
    1. A Profitable Market: You need your top-line revenue to translate into bottom-line profit. You need to get profitable on every sale as soon as possible.
    2. A Sustainable Market: Put simply, to get out of Early Struggle, you need to find a repeatable way of selling to people or businesses that don’t already know or trust you.
    It’s relatively easy to achieve profit without sustainability, and it’s relatively simple to achieve sustainable revenue without profit. However, to get out of Early Struggle, you have to have both.
    And the third key element is. Cash: It’s going to cost at least three times as much as you think to start your business. And it’s probably going to take 3-5 years to get into regular profitability and out of Early Struggle. Put all this together, and you come to one conclusion. Cash is king. You need to save up as much as you can and preserve it as long as you can to give yourself a fighting chance at finding your profitable, sustainable market.
    Though it is still difficult to do, you’ll have much more confidence knowing that you’ve got your eye on the prize and your focus right where it needs to be.
    If you’re in Early Struggle, you may want to consider the online course How to Get Out of Early Struggle and into Fun. If you enroll today, you’ll get immediate access to the Predictable Success Playbook that will help you get through this incredibly difficult stage and into Stage 2: Fun! The course link is in the description below.
    Additionally, In the description below, you’ll find several free articles that you can read to help you manage cash, develop the sales and marketing muscle you need to find your profitable, sustainable market, and build the right team to get your new business off the ground.

    Read the Article at: https://bit.ly/2CbOw9C
    Take the Lifestyle Quiz at http://bit.ly/Lifecycle-Quiz

    #GrowYourBusiness #Strategy #Focus #Business #SmallBusiness #BusinessGrowth #BusinessAdvice #BusinessStrategy #SmallBusinessMarketing #SmallBusinessSolution #MarketingStrategies

    Like what you see? You can find more great content from Eight Figure Focus here!

    Website: https://www.eightfigurefocus.com
    Blog: https://www.eightfigurefocus.com/blog
    Facebook: https://www.fb.com/eightfigurefocus
    LinkedIn: https://www.linkedin.com/company/eightfigurefocus
    YouTube: https://www.youtube.com/channel/UChLj9yjac5P7UMFxoWuG8Zw/
    Instagram: https://www.instagram.com/eightfigurefocus
    Twitter: https://www.twitter.com/8FigureFocus
  • 6 Traps that Could Cause Your New Business to Fail

    6 Traps that Could Cause Your New Business to Fail

    Every business starts in the stage called Early Struggle, but no business wants to stay there for long. You will want to get out as quickly as you can. But 8 out of 10 businesses fail to get out of Early Struggle. In the best cases, a failed business can sell out to a larger company. In the worst cases, the Founder loses everything.
    There are six common traps that founders and entrepreneurs unknowingly fall prey to during these early days in their business. The first step to avoiding them is knowing that they exist. In a moment I'll introduce you to all 6.
    But before that, I need to give just a touch of background.
    When you are in Early Struggle, you have just one goal: to get out of Early Struggle! To do that, you need to find a profitable, sustainable market before you run out of cash. You'll know you're out of Early Struggle when you can achieve a weekly profit for a full quarter and believe you can continue to do so for the foreseeable future. Under normal circumstances, this can take 3-5 years.
    With the right strategy and with a little bit of luck, you can shorten that time frame dramatically. For more on that strategy, see the links at the end of this article.
    However, if you don't have the right strategy or if you lose your focus on that strategy, in theory, you can stay in Early Struggle for a long time. It's a brutal existence. Here are the six traps that distract our focus and can end your business before it ever really began.
    The artisan trap
    The family affair
    The false finish line
    The addiction
    The Wal-Mart® dilemma
    The loss leader startup
    In this series, I'll explain each one so you can completely avoid all of them while you are hard at work getting your business off the ground.

    Read Article: https://bit.ly/3etczij
    Take the Lifestyle Quiz at http://bit.ly/Lifecycle-Quiz

    #GrowYourBusiness #Strategy #Focus #Business #SmallBusiness #BusinessGrowth #BusinessAdvice #BusinessStrategy #SmallBusinessMarketing #SmallBusinessSolution #MarketingStrategies


    Like what you see? You can find more great content from Eight Figure Focus here!

    Website: https://www.eightfigurefocus.com
    Blog: https://www.eightfigurefocus.com/blog
    Facebook: https://www.fb.com/eightfigurefocus
    LinkedIn: https://www.linkedin.com/company/eightfigurefocus
    YouTube: https://www.youtube.com/channel/UChLj9yjac5P7UMFxoWuG8Zw/
    Instagram: https://www.instagram.com/eightfigurefocus
    Twitter: https://www.twitter.com/8FigureFocus
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